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Experience
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- Campaign Implementation Manager, DraftFCB Group [an Interpublic Company], Jan 2007-present
Summary: Lead Campaign Implementation Manager supporting direct response campaign strategy & implementation for United Health Care’s AARP line of branded health insurance.
- Implemented over 150 campaigns per year, mailing over 40 million pieces resulting in over $120 million in annual premiums.
- Produced direct mail campaign specifications, campaign builds, executions, and results reporting.
- Fully responsibility for campaign development, implementation, operational risk assessment and results reporting for UHG’s 50-64 year old demographic.
- Associate Project Manager, DraftFCB Group [an Interpublic Company], April 2005-present
Summary: Project Manager supporting AARP/UHG Healthcare Options direct response advertising teams.
- Led and managed large scale internal & external process improvement projects and initiatives.
- Created templates to increase time and process efficiencies and maximize communications.
- Developed campaign spec requirements documents, status documents for internal and client use, variable measurement reports for client
- Maintained third party list buys and coordinated data processing schedules.
- Assistant Project Manager, Revision Inc, May 2004 - April 2005
Summary: Management of programming tasks relating to REvision’s AutoCAD based Space Management System.
- Coordinated communication and all documentation between clients and programmers.
- Managed software requirement specification writing.
- Maintained release schedules, risk management, systems requirement gathering.
- Preformed on-site and offsite product training seminars.
- Graphic/Web Designer, Revision Inc January 2002 - April 2005
Summary: Designed and implemented an entire software interface re-design as well as numerous in house graphic demands such as brochures, websites, tradeshow materials and other literature to market REvision's line of Asset Management Software.
- Designed, programmed, and launched an entire custom web based workflow management system
- Created corporate website and print design including logo design
- Creative lead for mass mailings, product bulletins and tradeshow booth design
- Simplified the User Interface within the various Visual Basic & .Net applications
- Interface Designer, Intellibot Robotics LLC, July 2001 - December 2001
Summary: Creative lead in the design and implementation of a simple but robust user interface for Intellibot’s interactive kiosk robot.
- Creative lead for interactive kiosk interface design.
- Instituted usability heuristics.
- Led flash interactive design & animation.
- Web Producer/Graphic Designer, Mediaright Technology LLC, January 2000 – July 2001
Summary: Developed and maintained professional relations between clients and staff. Coordination and idea exchange of internet based projects.
- HTML & ASP coding including web site design and maintenance.
- Touch screen kiosk interface design.
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Education
- BA in Graphic Communication, New York University, with a GPA of 3.4. Graduated May 2001.
Computer Skills
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Microsoft Windows & Linux, MS Office (including Macro Programming), SQL, Unica’s Affinium Systems, HTML, ASP & PHP Programming, Adobe Creative Suite, Quark Xpress, Flash Animation & Action Scripting, DVD Authoring & Digital Video Editing, MS Visual Basic, and Extensive hardware & networking experience. |
Strengths
- Strong ability to communicate effectively, verbally and in writing to all levels of organization.
- Ability to organize, analyze, plan and implement continuous improvement projects.
- Proven abilities in human relations and well versed in group dynamics.
References: available upon request.
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