 |
- MRM Worldwide [an Interpublic Company] Mar 2010 - Present
Senior Marketing Analyst
Summary: Analytics lead for reporting on The Home Depot, QVA (Qualified Visitor Analysis) analysis for U.S. Army/GoArmy.com.
- Web analytics, segmentation, testing, direct mail and email campaign design/measurement
- Developed automated process for creating dashboards from 100+ files across 5 vendors
- Visitor regression analysis of Omniture Data Feed for "Qualified Visitors" for U.S. Army
- Site section optimization recommendations based on regression analysis
- DraftFCB Group [an Interpublic Company] Apr 2005 - Mar 2010
Direct Response Marketing Analyst Jan 2009 – Mar 2010
Summary: Design and manage analytical reporting of products, distribution channels and creative to aid Product Management and Marketing decisions for Kraft Beverages.
- Analysis of campaign results to report sales, customer churn and profiling, and campaign ROI
- Maintain repository of historical business data and analysis.
- SQL Data mining, manipulation, and analysis to identify and outline potential marketing opportunities
Campaign Implementation Manager Jan 2007-Jan 2009
Summary: Lead Campaign Implementation Manager supporting direct response campaign strategy & implementation for United Health Care’s AARP line of branded health insurance.
- Implemented over 150 campaigns per year, mailing over 40 million pieces resulting in over $120 million in annual premiums.
- Produced direct mail campaign specifications, campaign builds, executions, and results reporting.
- Fully responsibility for campaign development, implementation, operational risk assessment and results reporting for UHG’s 50-64 year old demographic.
Associate Project Manager April 2005-Jan 2007
Summary: Project Manager supporting AARP/UHG Healthcare Options direct response advertising teams.
- Led and managed large scale internal & external process improvement projects and initiatives.
- Created templates to increase time and process efficiencies and maximize communications.
- Developed campaign spec requirements documents, status documents for internal and client use, variable measurement reports for client
- Maintained third party list buys and coordinated data processing schedules.
- Revision Inc Jan 2002 - Apr 2005
Assistant Project Manager May 2004 - April 2005
Summary: Management of programming tasks relating to REvision’s AutoCAD based Space Management System.
- Coordinated communication and all documentation between clients and programmers.
- Managed software requirement specification writing.
- Maintained release schedules, risk management, systems requirement gathering.
- Preformed on-site and offsite product training seminars.
Graphic/Web Designer January 2002 - April 2005
Summary: Designed and implemented an entire software interface re-design as well as numerous in house graphic demands such as brochures, websites, tradeshow materials and other literature to market REvision's line of Asset Management Software.
- Designed, programmed, and launched an entire custom web based workflow management system
- Created corporate website and print design including logo design
- Creative lead for mass mailings, product bulletins and tradeshow booth design
- Simplified the User Interface within the various Visual Basic & .Net applications
- Intellibot Robotics LLC July 2001 - December 2001
Interface Designer
Summary: Creative lead in the design and implementation of a simple but robust user interface for Intellibot’s interactive kiosk robot.
- Creative lead for interactive kiosk interface design.
- Instituted usability heuristics.
- Led flash interactive design & animation.
- Mediaright Technology LLC January 2000 – July 2001
Web Producer/Graphic Designer
Summary: Developed and maintained professional relations between clients and staff. Coordination and idea exchange of internet based projects.
- HTML & ASP coding including web site design and maintenance.
- Touch screen kiosk interface design.
|
